Target Audience

The cadbury ad is aimed at everyone but most importantly 8-12 year olds kids. The cadbury ad was released just before the school holidays which effectively gained sales as it persuaded parents to buy chocolate for their children in the holidays. The product itself (chocolate cadbury) tells me that it is for everyone but mainly children because they enjoy it more and seem to be more interested in eating it. Another feature includes the gorrilla suit which provides comic relief, the playing of the drums is very creative and unique.