Introduction

The purpose for this blog being created is so that i can analyse and evaluate an advertisment which is aimed at 12 year old kids. In this case i will be studying the cadbury ad featuring the gorrila. Cadbury is one of the largest chocolate producers in the world.Chocolate accounts for more than 57 per cent of all confectionery sales in Australia with an annual retail value of over $1.7 billion. Cadbury is the biggest player in chocolate confectionery in Australia, with market leadership in chocolate and total confectionery.