This cadbury ad is an effective way to sell a product because the ad is engaging to viewers and grabs their attention. It grabs their attention becuase the ad is creative and unique.It’s such a pompous piece of music and the thrashing of the gorilla is so self-absorbed that the effect is hilarious. It’s short-form comedy just like one of those funny clips you see on YouTube. But it seems to have precious little to do with chocolate.
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